The Inquirer is reporting that HTC, the mobile phone vendor, has confirmed that they have bought majority shares to Beats audio. Beats audio is famous for Dr. Dre and Lady Gaga branded headphones and earphones. According to the site, HTC will take advantage of the acquisition by integrating Beats audio technology into their mobile phones.
With the acquisition (worth $300M), HTC will be the only mobile phone manufacturer that will use the technology. Although it has to be noted that this isn’t the first hardware manufacturer to integrate Beats audio into their systems. HP has been releasing laptops with Beats audio. It is yet undetermined how this acquisition will affect HP’s relationship with Beats audio.
Source: The Inquirer
HTC AND BEATS BY DR. DRE SET TO INTRODUCE NEW ERA IN MOBILE AUDIO
Strategic HTC investment to result in Beats integrated HTC phones this Fall
Manila, Philippines – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.
“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,”
said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”
HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations.
“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”
HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, whileaccelerating HTC’s entry into the youth and accessories markets globally.
Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC.. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.