Lenovo revolutionized a new ThinkPad laptop series designed to push ThinkPad design and innovation to the edge. Simply called “ThinkPad Edge,” the 13, 14 and 15 inch models are designed specifically for small to medium sized business (SMB) customers. The 13 inch model represents the first ThinkPad laptop to offer AMD dual core processor technology and to be offered on AMD’s VISION Pro Technology. In addition to performance, the new laptops are designed with style and affordability in mind for today’s budget-conscious customers.
“Small to medium business customers tell us they want PCs with bold yet professional designs, uncompromising durability and reliability with the latest technologies that meet their budgets,” said Fran O’Sullivan, senior vice president, Think Product Group, Lenovo. “Our answer is the new ThinkPad Edge family of laptops. They deliver stunning technology and powerful performance at an unprecedented value.”
Sophisticated and Simple Design
The ThinkPad Edge Series laptops reflect a new progressive and strikingly clean appearance while retaining ThinkPad durability and reliability. For example, the laptops include spill-resistant keyboards and value-added ThinkVantage Technologies like the Active Protection System and Rescue and Recovery.
However, the new laptops blend expressive design and ease of use in several new ways:
- Contemporary Keyboard – A new contemporary keyboard gives the laptop a clean and inviting look. Uniform black keys and removal of the embedded number pad also help create a modern design. The Function keys have even been re-designed so that users only need to use one finger to access multimedia functions and more. Other rarely used keys like System Request have been removed. Additionally, select models of the ThinkPad Edge 14 and 15 inch versions will come with illuminated keyboards for visibility in low light conditions while adding a touch of elegance to the keyboard.
- Expanded Touchpad – A large multitouch touchpad provides an oversized landing pad for fingers to pinch, zoom and scroll.
- Expressive, Colorful Palette – Midnight Black in either gloss or soft finishes remain the traditional color for business, but for those who want to make a statement, ThinkPad Edge laptops come in Heatwave Red too. Additionally, a sleek silver band frames the exterior of the laptop.
SMB Performance Gets New Edge
SMBs “are a 24 x 7 business,” and their PC technology reflects their personal brand. Lenovo designed the ThinkPad Edge Series specifically to give these customers stylish and eye-catching designs with high performance, reliability and the latest technologies including:
- Great performance with choices of AMD (Advanced Micro Devices) Turion and Athlon Neo dual core processors or Intel Core 2 Duo ultra low voltage and standard dual core processors
- Optimized for Windows 7 under Lenovo’s Enhanced Experience program
- Long battery life of over eight hours
- Wireless connectivity technologies including WiFi and optional Bluetooth, 3G and WiMAX
- Crisp and clear voice over Internet protocol with Skype software, high definition speakers, high resolution, low light sensitivity cameras and microphone and camera mute keys
- Commitment to green technology. The laptops carry a Gold rating from the Electronic Product Environmental Assessment Tool and meet Energy Star 5.0. The Edge laptops’ packaging contains no foam and uses many materials which are derived from 100 percent recycled content, such as thermoplastic, sugarcane or sorghum
“Expanding our relationship with Lenovo to include ThinkPad laptops represents a turning point for AMD’s commercial client business and creates enormous opportunity for both companies,” said Leslie Sobon, vice president, Product Marketing, AMD. “By basing these laptops on VISION Pro Technology, Lenovo is enabling customers to gain a competitive advantage with performance you can see on today’s collaboration and visual productivity applications, unbeatable value at every price point and a means of eliminating IT headaches through open standards manageability and security features.”
ThinkPad Edge series retail at Php 30,000 for E120 (320GB SATA 5400rpm HDD), Php 32,500 for E120 (500GB SATA 5400rpm HDD) and Php 54,500 for E220S.
MSI-ECS is an authorized distributor of Lenovo notebooks. For product information and availability, please contact Beth Fung at +63 2 6883913 or bfung@msi-ecs.com.ph.
