The term “Asha” means “hope” in Hindi, which is what Nokia is striving to give to consumers with their Asha Touch range of mobile phones. With the new Asha Touch, consumers have the opportunity to express themselves, share experiences, and connect with people as they experience the interconnectivity of mobile Internet.
“At Nokia, we give ourselves the challenge to connect the next billion to the internet,” says Dharmesh Goshalia, Nokia Philippines general manager. “As part of this ambition, we design devices for consumers who want a better experience of the mobile Internet and we also have in mind the people experiencing the web for the very first time. With Asha we are opening up the digital world to everyone, no matter what their circumstances.”
As more and more people become “social”, Nokia makes good on their Connecting People tagline with the Asha range that helps people express themselves and stay in touch with those that matter to them. With the Asha 305, 306, and 311, everyone can easily stay in touch. While the Asha range can be used by anyone, it has been designed for a younger, on-the-go audience, who value being social and connected with each other.
Not only are the Asha range affordable, they also offer users access to the Internet without racking up huge data costs. This is possible with Nokia’s Xpress Browser, which offers up to 90% data compression. They have 40 free pre-loaded EA games and Nokia Maps that can be used offline for more data cost savings.
All in all, the Asha Touch range are affordable phones for connecting with people.