Apple’s own foray into the mapping sphere has not been performing as well as it expected, but rumors of a partnership with Foursquare Labs could reinvigorate the woeful state Maps is in. According to The Wall Street Journal, Apple senior vice president Eddy Cue has been in talks with representatives from Foursquare over the past few weeks.
Apple has already been talking to a number of companies that collect localized data to improve their own mapping data and integrate more local services into the iPhone and iPad. Foursquare’s vast database of up-to-date points-of-interest (POI) could refresh the Maps app and enhance its precision, which recently led some users astray. The company has been hard at work trying to remedy the problem that cost former VP Scott Forstall his position, with an injection of new blood through former Google Maps employees. Though it may take more than localized services to regain traction as Google’s long-awaited Maps app has returned after being removed from the latest iOS update. Googles recent push into the iOS platform is seen as a gift for users, but puts Apple in a tight spot as its own apps are being replaced.
Source: The Verge