Another key change to be introduced are advertisements, as Facebook seeks to monetize the service. The new TOS states that “Some or all of the Service may be supported by advertising revenue.” They can share cookie data with third-party advertisers to deliver targeted advertisments.
The problem with this is that a new clause has emerged that could threaten photographers who use Instagram as a way to share their work. Now the service has the ability to use your content to as advertising material. This means that your filtered photograph of your dinner could be used by an advertiser to sell their product. They could also use any data such as your username, likeness, photos and associated metadata on advertisements without any compensation to you.