Polaroid plans to launch experimental Fotobar retail stores in 2013

Written by Russell Co. Posted in Launch, News, Printing

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Published on January 04, 2013 with No Comments


With the advent of digital photography and a multitude of online photo sharing spaces, traditional photo printing has taken a backseat. Polaroid however believes differently as they’re set to launch at least ten experimental Polaroid Fotobar stores where consumers can have their digital photos turned into art. The company plans to unveil the Polaroid Fotobar at the 2013 Consumer Electronics Show (CES).

“There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones,” said Warren Struhl, founder and CEO of Fotobar, LLC.  “Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices.  Why?  Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that.”

Each store has a patent-pending proprietary technology that will allow in-store customers to wirelessly transfer their photos on their camera phones to one of the store’s workstations. With this system, customers can also choose photos from popular social media platforms such as Facebook, Instagram, Picasa and several others. Once uploaded to the workstation, they can be edited for contrast, red-eye correction, brightness and photo filters. Polaroid has a variety of materials the photos can be printed on such as paper, canvas, metal, Lucite, acrylic, and bamboo in a variety of sizes. Each will be produced in the company’s manufacturing facility and shipped within 72 hours. The Polaroid Fotobar is set to open in Delray Beach, Florida.

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