Apple has quietly reduced the price of its 2.0m Thunderbolt cables from $49 to $39. The Thunderbolt cable could be used for data transfers and connecting display peripherals had originally launched back in 2011. It features two 10-Gbps data channels which make data transfers twice as fast as USB 3.0 and 12 times faster than FireWire 800. Despite its increased performance, Thunderbolt has been seen as a niche product as it can be found most commonly on Apple devices. With an upgraded USB 3.0 in the pipeline, Thunderbolt is not looking too good, but Intel plans to introduce an upgrade in the near future.
Along with the price cut, Apple has also released a shorter 0.5m model for $29. Both are available at the Apple online store.