Apple could actually be working on cheaper iPhone for late 2013

Written by Russell Co. Posted in News, Rumor, Smartphones

Tagged: , ,

Published on January 16, 2013 with No Comments

cheaper-iphone

Looks like Apple could actually be working on plans to sell a smaller, cheaper version of the iPhone later this year, according to a report by Bloomberg. According to an unnamed source, Apple has been working on a more affordable smartphone since February 2011, playing around $99 to $149. A less expensive handset could appeal to customers in emerging markets that are flooded with Android-powered Samsung phones.

Apple has been quite busy, with rumors of a colorful iPhone 5S, cutting down their iPhone 5 production, and now rumors of a cheaper iPhone in the pipeline. Though according to a Shanghai Evening News interview with Apple’s SVP of worldwide marketing, Paul Schiller, the company isn’t working on a “cheaper” iPhone. It could all be just marketing jargon as “cheaper” usually connotes lower build quality to meet a specific price point.

A “less-expensive” iPhone is still a possibility considering the iPad Mini is essentially a cheaper and smaller version of the regular iPad. It also gives Apple a new move other than reducing the prices of older models to appeal to more budget-conscious customers. Hopefully all this clears up and we’ll soon be seeing some mini iPhones in the Philippines.

 

 

Source: Bloomberg