Facebook, the largest social network with over a billion users wants to know where you are at all times. Facebook doesn’t seem to learn as it goes down the slippery slope of privacy concerns once again as it develops an app to track the location of its users according to a report by Bloomberg.
According to the report, Facebook is developing a smartphone application that would track a user’s location in the background, even if the app isn’t opened. The app would track a user to notify them of nearby friends, but it will also be used to serve localized ads. Facebook has been trying to improve its mobile presence and this app could be its latest effort to monetize its humongous user base as it recovers from its dismal IPO last May.
While this may seem quite like a Big Brother-esque move, in reality Facebook already does something similar. Facebook already records the GPS coordinates of users when they post from their mobile devices and its data-use policy has already informed users that the company may use the location information to “tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.” The only difference would be that the app could run in the background, even when it’s not in use.
Facebook has constantly been under fire over privacy concerns for its users and news of such an app won’t be reassuring. Both Apple and Google have had similar product fail to gain traction due to similar concerns over user privacy. According to the report, the app is scheduled for a mid-March release.