Google and Apple have been at odds for quite some time now, with Steve Jobs famously going “thermonuclear” on Android, while Google partners are busy in court with Apple for patent infringement. But the fact is, both tech giants co-exist through an ongoing search partnership. According to a report by Morgan Stanley picked up by Tech Crunch, Google could fork over more than $1 billion in 2014 to remain the default search engine on iOS. With Bing nipping at its heels, Google wants to make sure when you pick up any of your Apple devices to search the web, you’ll be using Google instead of Bing or any other search engine. Google and Apple have been search partners for quite awhile, but in 2009 the search giant only coughed up $82 million for the privilege.
However Google will only continue to fork over the cash while it sees value in keeping iOS users. Currently Google pays more than it generates from iOS users, but this data has been key to some of its services. As Samsung and other Android manufacturers become more dominant, Google may choose to let go of iOS users in favor the sheer number of Android users.
Source: Tech Crunch