Nokia launches Asha 310 in the Philippines

Written by Russell Co. Posted in Launch, News, Smartphones

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Published on March 20, 2013 with No Comments

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Nokia Philippines has welcomed its new General Manager, Karel Holub, and to kick things off, we also welcome the Asha 310. The Asha 310 is the 14th Asha available in the country and is the first  that has both dual SIM capabilities and Wi-Fi support. Connectivity has always been Nokia’s tagline and with the Asha lineup, the company seeks to “connect the next one billion” through affordable smartphones that can connect to the Internet.

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The Asha 310 sports a 3-inch capacitive touchscreen, a 2-megapixel rear camera and comes with a free 4GB microSD, that can be expanded up to 32GB. It’s got two panels you can access on the side for the Easy Swap SIM and the MicroSD slot. Filipinos are fond of social media so already got Facebook, Twitter, and eBuddy baked in so no need to worry about dowloading it from the Nokia Store. While it hasn’t been known for smartphones, the Asha 310 runs Nokia’s Series 40 platform that has a few smartphones under its belt. It can also stream video via YouTube and will have 40 free exclusive games from EA and the helpful Nokia Maps.

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The mid-range Asha 310 isn’t the most technologically advanced device, but is meant for the cost-conscious consumer who may be looking for their first smartphone. “Our smartphones don’t need to be seen as a cost in the short-term because of the long-term value that we provide.” says Holub. The Asha 310 also comes with the Nokia Xpress Browser that can compress Internet data by up to 90% to make Internet browsing more efficient and saves the consumer money if they’re on a data plan.

We had the chance to handle the device a bit at the launch event and it does not disappoint. It’s a light device and feels quite sturdy, as Nokia devices usually are. The touchscreen display is pretty responsive and handles well. Filipinos are fond of multiple phones so the dual SIM capability helps reduce the number of phones we have to carry.

The Asha 310 will be available in black, white, and golden light with a tag price of Php 4,650 at Nokia Stores and authorized retail outlets in the country this weekend.