Google looking to acquire WhatsApp for $1 billion

Written by Russell Co. Posted in Internet, Networking, News, Rumor, Software and Apps

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Published on April 08, 2013 with No Comments

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Another billion dollar acquisition may be in the works, as Google negotiates with messaging app WhatsApp. Sources tell Digital Trends that negotiations have been going on for the past few weeks, but the WhatsApp team has been “playing hardball,” holding out for a figure closer to $1 billion. Google is said to have already approached WhatsApp in the past, entertaining the idea of an acquisition back in early December, as did Facebook.

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Mobile messaging apps like LINE, WeChat, KakaoTalk, and WhatsApp have been rocketing in popularity and have managed to eclipse traditional SMS usage. For example LINE managed to rise from zero to 130 million users in just under two years. The messaging app’s nominal $1 yearly subscription fee has kept the service ad-free and immensely successful.

Acquiring WhatsApp could be beneficial to Google, a way to unify its disparate messaging services. Google is rumored to be bringing together its various disparate messaging services — Google Voice, Google Hangouts, Google Talk, Google+ — into a cross-platform communications service called Google Babble.

Communication is the key to the mobile arena and acquiring WhatsApp could boost its standings in the messaging arena.

 

 

Source: Digital Trends