Haier Asia to increase presence in PH market

Written by Martin Aguilar. Posted in News

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Published on July 20, 2015 with No Comments


Haier Asia is set to increase its presence in the Philippine market as the company detailed its business plan at an event held at Dusit Thani Hotel in Makati City.

Speaking in front of the media, Haier PH President and CEO Nobuhito Hayashi said that his personal goal was to win his customers’ confidence and loyalty by offering the company’s “world-leading” products.

Hayashi assumed his position in January of this year. He shared that his task is to build the image of the brand and achieve a triple market growth. With that in mind, Hayashi takes time to know the Filipino customers by visiting Visayas and Mindanao.

“It’s always very important to know the customers and to know your products. That way, you can keep up to date with the demands of the consumer and you’ll know what to offer them, how to keep them happy with the products that you come out with,” said Hayashi.


Hayashi is also eyeing to take Haier to new heights by increasing the company’s corporate business and offering IT-related products in the future.

Haier PH President and CEO believe that by strengthening his team, building awareness, doubling the efforts and working fast would be the key to achieve the company’s goal.